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THE RESULTS / BEAUTY BRAND PARTNER

Delfina Skin Dry Skin Oil

How we turned a premium skincare product with great reviews and sluggish sales into a top-ranked, multi-channel revenue engine — in 6 months.

  • PPC & Advertising
  • SEO & Listing Optimization
  • A+ Content & Creatives
  • Account Management
  • Storefront Design
  • Performance Reporting

236%

Revenue growth $28K → $94K / mo

58%

ACoS reduction 49% → 21%

Top 12

BSR in category Was unranked top 200

3.1×

Organic traffic In 90 days

The situation

Where Delfina Skin was when they came to us

Delfina Skin had a genuinely exceptional product — a dermatologist-developed dry skin oil with strong organic reviews and a loyal customer base on their website. But on Amazon, the story was very different. Despite running ads, their best-selling SKU sat buried on page 4 for their primary keywords. Their PPC was burning budget with no clear structure. Listings were thin, images were inconsistent, and their Amazon storefront had never been set up. They were invisible to the customers who were actively searching for exactly what they sold.

The challenge

Core problems identified

  • ACoS at 49% — no campaign structure
  • Listings missing 300+ backend fields
  • No A+ Content or brand storefront
  • Zero Sponsored Brand or Display campaigns
  • Images didn’t communicate the product benefit
  • No review generation strategy in place
  • Inventory forecasting done manually

The strategy

What we were working with

  • Strong product with real clinical credibility
  • Loyal DTC customer base to leverage
  • 4.6 star average across existing reviews
  • Clear brand story and differentiation
  • Premium price point that could hold margin
  • Category with growing search demand
  • Founder deeply invested in brand quality

The results

What we did — month by month

What we Did - Month By Month

Month 1 Audit, rebuild foundations

Full 750-field listing audit. Rewrote all titles, bullets, and backend keywords. Fixed suppressed fields. Rebuilt PPC from scratch separated branded, category, and competitor campaigns. Paused $4,200/mo in wasted spend on irrelevant keywords.

Month 2 - Content & creative overhaul

Produced new lifestyle imagery showing the product in use with before/after skin context. Built full A+ Content module with ingredient callouts, brand story, and comparison chart. Launched Amazon Storefront with dedicated pages per skin concern.

Month 3 - Traffic expansion & ranking push

Launched Sponsored Brand video campaign using UGC-style creative. Activated Sponsored Display retargeting for cart abandoners. Organic ranking for “dry skin oil” moved from page 4 to page 1, position 9 within 11 weeks.

Months 4-5 - Scale & inventory alignment

With organic traffice compounding protecting top rankings with branded campaigns while With organic traffic compounding, we shifted budget from discovery to defense scaling category terms. Built 90-day demand forecasting model to prevent the stockout that nearly happened in Month 4 due to the sudden ranking surge.

Month 6 - Omnichannel expansion

Launched Delfina Skin on Walmart Marketplace using the content and keyword Amazon attribution links. Month 6 total revenue across all channels: $112,000 architecture built for Amazon. Integrated Shopify with up from $31,000 when we started.

Before & after

Before

  • Monthly revenue : $28,000
  • ACoS :  49%
  • Primary keyword rank :  Page 4
  • Organic traffic share :  18%
  • Active ad campaign types :  1
  • A+ Content :  None
  • Storefront :  None
  • Sales channels : Amazon only

After 6 months

  • Monthly revenue : $94,000
  • ACoS :  21%
  • Primary keyword rank :  Page 1, #7
  • Organic traffic share :  54%
  • Active ad campaign types :  4
  • A+ Content :  Full module live
  • Storefront :  Live, 4 pages
  • Sales channels : Amazon + Walmart + Shopify

THE TAKEAWAY

Why it worked

None of the four workstreams would have moved the needle alone. Better images without a rebuilt keyword base would have improved CTR on searches nobody was running. Ads optimization without a stronger listing would have paid to send traffic to a page that couldn’t convert it. The gains came from treating the listing, the imagery, and the ad account as one system, then giving each part time to compound against the others.